Weekly Round Off With HTE πβ¨
π Hey there, dear readers! It's that time of the week again when we gather around to catch up on the latest and greatest in the Direct-to-Consumer (DTC) world. π
So, let's get this party started! π
Welcome back to another exciting edition of our DTC (Direct-to-Consumer) Insider newsletter. π° Our mission: to serve you the freshest news and insights straight from the heart of the DTC universe. π‘ With every update, we're arming you with the knowledge to be the smartest one in the room. π€
Newcomers welcome to HTE's hub! Join 35k+ CEOs, CMOs, and marketers for game-changing insights. Get ahead, sign up for brilliance, and let's rise together! π
Eva Longoria Joins Siete Foods To Build A Billion-Dollar Brand
McCain Acquires Irish Frozen Food Business Strong Roots
El Rayo Tequila Raises Β£1.33m
Kiki World, A Beauty Brand That Uses Web3 For Customer Co-Creation And Ownership, Raises $7m From A16z
Billionaire Geiger, Blackstone Near LβOccitane Deal
Eva Longoria Joins Siete Foods To Build A Billion-Dollar Brand
Apr 12, 2024, ForbeΒ
Veronica Garza, co-founder of Siete Foods, and Hollywood star Eva Longoria share a history from a cheerleading camp π£. Now, Longoria joins Siete Foods as an investor and strategic advisor, aiming to build a billion-dollar food empire celebrating Mexican-American culture. Both share a commitment to uplifting the Latino community. Siete Foods, known for its gluten-free products inspired by Mexican-American flavors, has seen significant growth and is set to reach $500 million in retail sales this year π°π.
McCain Acquires Irish Frozen Food Business Strong Roots
Apr 11, 2024, Global Food Industry News
Canada's McCain Foods, known for its French fries, has gobbled up the Irish plant-based frozen-food company, Strong Roots!Β This acquisition, for an undisclosed sum, is an extension of McCain's previous move in 2021, when they acquired a minority stake in Strong Roots. π
Strong Roots, founded in 2015 in Dublin by CEO Samuel Dennigan, offers a delectable range including Cauliflower Hash Browns, Mixed Root Vegetable Fries, and Sweet Potato Fries. Their products are popular in markets spanning Ireland, the UK, and the US. ππ
Having initially invested $55m in Strong Roots last year, McCain now owns the whole shebang. The undisclosed stake was snapped up from Goode Partners, a US private equity firm that had invested in Strong Roots back in 2019.
McCain announced that Strong Roots will continue to operate as its own unique business unit.
El Rayo Tequila Raises Β£1.33m
Apr 9, 2024, The Spirit BusinessΒ
London's El Rayo Tequila brand celebrates a Β£1.33 million (US$1.69m) investment, surpassing its Β£1.3m (US$1.65m) goal. Co-founders Tom Bishop and Jack Vereker aim to elevate Tequila's status, making it the star of the night. With plans to dominate the UK's super-premium Tequila market by 2024, they're expanding their team for a grander impact. Led by Rianta Capital, helmed by Tom Singh of New Look fame, the investment round also saw support from Anotherway Ventures and Logan Plant, founder of Beavertown Brewery. El Rayo's success extends to supermarket shelves, with more launches expected after their Sainsburyβs listing. International expansion beckons, with three European markets targeted for late 2024. π Cheers to El Rayo's bright future! π₯
Kiki World, A Beauty Brand That Uses Web3 For Customer Co-Creation And Ownership, Raises $7m From A16z
Apr 9, 2024, Tech Crunch
Kiki World, a trailblazing beauty startup, just secured a substantial $7 million seed funding, with big names like Andreessen Horowitz and The EstΓ©e Lauder Companies backing its vision. Led by the dynamic Jana Bobosikova, Kiki empowers users through web3 tech, allowing them to co-create products and even co-own the company. Users vote on features, earning rewards and digital tokens, fostering community engagement and streamlining production. This approach not only reduces excess inventory but also sets the stage for Kiki's expansion into new frontiers beyond beauty. With Jana's expertise and investor support, Kiki is poised to revolutionize consumer-brand relationships. Get ready to shape the future of beauty and beyond with Kiki World! ππ
Billionaire Geiger, Blackstone Near LβOccitane Deal
Apr 9, 2024, Bloomberg
Billionaire Reinold Geiger, chairman of L'Occitane, is poised to take the company private with backing from private equity titan Blackstone. This strategic move, at 76 years young, signals Geiger's forward-thinking approach to future leadership. With Blackstone's deep-rooted experience in the beauty industry (think Supergoop!), the deal is expected to inject substantial financial support into the buyout.Β
Talks are in advanced stages, potentially marking L'Occitane's departure from the Hong Kong Stock Exchange after 14 years as a public entity. This shift could afford L'Occitane's newfound flexibility to pursue ambitious, long-term growth strategies, setting the stage for an exciting new chapter in the company's storied history.
Weekly Recap! πβ¨
Do you want to know what we published last week?
Stay tuned and hit subscribe @How-to-ecommerce for more such contentβ¦
Stay Ahead of the Curve with HTE!
As we wrap up this edition of our newsletter, we hope you found the blend of news and insights as invigorating as we did. The world of DTC and beyond continues to evolve, and staying informed is the key to success. Keep those entrepreneurial spirits high, and remember, we're here to keep you ahead of the game.Β πππ°Β
Thank you for being a part of our community !π
Did you find this newsletter helpful? π / π
Your feedback keeps us going.
Until next time,
With π§‘π§‘
How to E-commerceΒ