#6 The Least Boring Weekly Newsletter
Good Morning readers!🌞
How have you all been doing this week?
We hope you've had a stellar couple of days!
Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.
Alright, so let's get right to it!
This newsletter is going to dive into :
🛍 What’s happening in the D2C world
🛍 D2C - A ticket to opportunities,
🛍️ Brand of the week,
🛍️ Top reads for this week and
🛍️ In need of a job? We've got plenty awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
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WHAT’S HAPPENING IN THE D2C WORLD?
Seed-to-shelf Organic Products: A Rs 12 Cr (120 mils) Turnover
Ajinkya and Satyajit Hange founded Two Brothers Organic Farms. They sell their products to over 680 cities around the world. They had their jobs at HSBC and Citibank respectively. However, they felt drawn to their roots and finally arrived at the agricultural sector.
Just a while before 2013, they had quit their jobs to take over organic farming along with the business acumen they had developed over the course of years. They inherited land from their father and later began Two Brothers Organic Farms (TBOF), a seed-to-shelf organic products business in 2014.
The fact that people still pursue what their history stands for, is very interesting. It's really fascinating to know the efforts people put into what their hearts want. They perform their own experiments; where they use natural and chemical fertilizers and even use poly-cropping.
They started by selling their products in malls and farmer’s markets. Around 4 years later, there was a huge plus in the variety of products they sold; such as jaggery, ghee, turmeric, etc.
Now, they have culminated in a big business for themselves. They export their products to over 45 countries, including the Middle East, Australia, Singapore, the USA, and New Zealand. It's OVER 680 CITIES! Isn't it amazing how two brothers could take over the family business and make a fortune out of their love towards their roots?
They had launched the brand on Shopify, but nowadays they've moved onto platforms like Walmart-owned Flipkart and Amazon. "The company has been able to gain traction by focusing on social media. Social media plays a very important role in generating interest and getting traffic to your website,” says Satyajit Hange.
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How does a Direct To Consumer (DTC) business give you a ticket to more opportunities? Why should you sell it?
Remember a time when your parents would always say to either pursue becoming a doctor or an engineer or maybe strive for other opportunities? Has that happened to you? Have they said, “Follow your dreams"?
Your dream can be one of many. You have many opportunities lining up for you when you choose to own your own path. Developing a DTC brand from scratch requires a lot of hard work and entrepreneurship skills, to begin with.
Tap below to know more 😁
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BRAND OF THE WEEK is...
PATTERN!!
Pattern, headquartered in New York City, formerly creative agency Gin Lane, raises $60M of debt and equity capital to acquire Direct-to-Consumer (D2C) home-centric brands and announces acquisition of GIR. Kleiner Perkins, RRE Ventures, Primary Venture Partners, and participation from new investors Victory Park Capital, HOF Capital, and RSE Ventures have been included to run the financial department.
GIR which is a.k.a Get It Right will connect to Pattern’s other brands such as Open Spaces and Equal Parts, on the newly relaunched PatternBrands.com, the company’s platform provided to its customers to make their lives easier by bringing together home goods products and shared values to shop from.
"Working with the team at Pattern, we saw our own relentless drive mirrored back to us—the enthusiasm, the desire for a challenge, and the deep satisfaction of repeatedly delighting customers year after year", said Samantha Rose, Founder, and CEO at GIR.
Gin Lane was a creative agency that developed and aided D2C businesses and digital experiences for more than 10 years. It was involved in various industries, namely, food, personal health, beauty, telemedicine, and fashion. THEY MADE $15 MILLION WORTH OF MARKET SHARES! They also did witness firsthand the troubles various entrepreneurs faced over the course of years in launching their D2C brands into a highly competitive market.
“From our shoppers, we kept hearing a desire to shop more home-goods products that shared our values, in one place. From our community of DTC business owners around the country, we saw that the growth-at-all-costs business model for technology startups can’t be applied in the same way to e-commerce businesses. Our acquisition of GIR is the first step in fulfilling our mission to reimagine what a successful exit looks like for DTC brands and we look forward to bringing more businesses on board in 2021 and beyond,” said Suze Dowling, Co-Founder and Chief Business Officer at Pattern.
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TOP READS FOR THIS WEEK
🥤Keventers to Enter D2C Space by Launching its E-Commerce Platform.
👕 Women's Apparel Brand J.Jill Sees D2C Net Sales Surge.
📞 The D2C Summit By Inc42 Plus: India’s Largest D2C And Ecommerce Conference.
🍿 Netflix online store launch: Netflix eCommerce to offer merch for popular Netflix shows.
😷 Direct To Consumer Telehealth Services Market is Predicted to See Lucrative Gains Over 2021-2027.
🌱 cbdMD exec says the future bright for brands with enough cash and the right ethos.
💆♀️ Mamaearth Explores Avenues to Connect with Millennials.
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In need of a job? We've got plenty awaiting you!
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CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.
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