#43 The Least Boring Weekly Newsletter
Good Morning readers!🌞
Hope your week is going great!🥳
Apple’s iPhone Successor Comes Into Focus. An augmented-reality headset or smart glasses could become the tech giant’s next big thing.🤯
Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.
Alright, so let's get right to it!
This newsletter is going to dive into :
🌏 Annual Drizly Retail Report Signals Optimism For 2022, Tequila Challenging Vodka For Shelf Space And A Craft Beer Comeback
👌 - TIKTOK AD CAMPAIGN 101
🙎 BRAND of the week - AARON’S
📜 Top reads for this week
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
WHAT’S COOKING, HUH?
North America's largest alcohol e-commerce and on-demand delivery platform, Drizly, has released its third annual BevAlc Insights by Drizly Retail Report, which was compiled from a nationwide survey of over 500 alcohol retailers conducted in November 2021.🍻
Among the most notable findings are that retailers expect higher holiday sales despite reports of Champagne shortages, are concerned about supply chain issues but remain optimistic about 2022, are planning to stock (yet) more tequila, have renewed interest in craft beer, and see significant potential for cannabis-infused products.
According to Drizly platform sales data for 2021, there will be more shelf space for organic and natural products, as well as locally produced beer, wine, and spirits. While hard seltzer's meteoric rise has slowed, retailers remain optimistic about the growth prospects of ready-to-drink cocktails.🍷
"We know alcohol retailers have a strong pulse on consumer behavior and demand as they see trends and shifts first-hand in their stores day in, day out," said Cathy Lewenberg, Chief Operating Officer at Drizly.
Combining their real-time observations with these data-driven insights - the right blend of art and science - helped develop their annual retail report, which includes a thorough grasp of what's to come in 2022.🍻🍷
TIKTOK AD CAMPAIGN 101
Let’s pick up from where we left.
Here’s why TikTok is most loved by marketers and also by the audience.
TikTok has managed to incorporate a very powerful advertising experience into the app that does not make young users scream in horror and there’s nothing better than that.
TikTok commercials show in users' feeds in the same way that ordinary TikTok videos do, with the exception that they are created by brands rather than users. It's not always easy to tell the difference.
But wait, how do TikTok ads work?
Creating a Campaign is the first step in creating a TikTok ad. Setting a campaign objective, or what you want your ads to do for your brand, is part of this.
TikTok Ad Groups then allows you to select specific ad placements, set campaign budgets, target specific audiences, set optimization goals, and bid for each ad group.
Tik Tok ad is the most exciting part for us creative types—creating your TikTok ad! When your target audience uses TikTok, they will see advertisements.
That's all there is to it once you've created your ad! You're all set to take off.
Once you’re set, Companies receive a daily budget recommendation depending on their target demographic.
Before we move ahead Here are a few tried-and-true tactics for increasing the efficacy of your TikTok ad campaigns.
💡 - Make use of smart videos.
Nowadays, there is a large list of apps that can help you improve your video. Using TikTok's smart videos analyses your videos and automatically selects clips and background soundtracks to enhance them, which makes it so much easier.
💭 - Creativity has a voice.
Tik Tok is all about being creative and also following the latest TikTok rends.
Your photos, videos, and writing should all be consistent with your brand identity and target demographic. Use your trademarked tone and communicate in the language of your intended audience. Create an advertisement that reflects your hip, trendy brand. Make a serious ad if you're a serious brand.
🕺 - Collaboration with influencers is a great way to get your message out there.
Partnering with influencers is an excellent strategy to improve brand recognition and conversions since their audience is highly engaged and respects their opinions and choices.
Make sure you're working with the correct influencers who are producing material relevant to your niche or sector.
🔝 - Use top view ads to your advantage.
They're full-screen adverts that show in users' feeds after they've launched the app and maybe seen a brand takeover. And there's nothing like being on top.
💁- Augmented reality
TikTok lets advertisers design custom filters, lenses, and stickers for users to use in their videos. This also builds creativity and gives customers clarity on what is the purpose of the video.
So, here’s what the future of TikTok looks like for D2C brands.
Because TikTok advertising is still relatively new, you have a good chance of establishing your brand, making sales, gaining new clients, and expanding your business before the platform becomes overcrowded.
Don't just go with the first ad that gets you results. Before settling on "the magic recipe,"🎩 try with different video, picture, audience targeting, soundtrack, copy, and ad placement options.
Why and Why should you choose TikTok advertising?
👻 Since TikTok Ads are still relatively new (not TikTok, TikTok Ads😂), there is less ad competition than on Facebook or Instagram. Furthermore, fewer brands are trying to reach because the platform is best suited for buyers under the age of 24.
🌎 TikTok's rapidly expanding worldwide reach provides international sellers with more marketing opportunities.
🎶 TikTok has a good understanding of their market and has been able to add advertisements without alienating their core users.
⬆ When you combine this with their rising user base, you get a platform with a broad reach for a specific demographic.
TikTok Ad Marketing Suggestions!
🎵 Keep up with the latest music and viral videos. People enjoy watching a creative video on a trending song. This is a fast-paced social media network, and you'll need to remain on top of content trends to keep your ads relevant.
🎥 To get more views, keep your movies short. The #ForYou feed algorithm is based on how long people are watching, thus the longer they are watching, the better.
👗Connect your Shopify store to TikTok to use their Shoppable TikTok videos and make customer checkout easier.
Before TikTok Ads gain traction and become overly familiar, it's crucial to use your platform's potential and grow your eCommerce business. TikTok Ads give you the opportunity to make a lasting impression on your clients without being too obtrusive. The more engaging material you create, the more people will engage with it. Yes, you can do this. 💪
BRAND OF THE WEEK is…
Aaron's Renews Partnership With Boys & Girls Clubs Of America 👧👦
The Aaron's Foundation and a leading omnichannel supplier of lease-purchase solutions have renewed their national collaboration with Boys & Girls Clubs of America (BGCA), which has provided youth across the country with the opportunity to study, grow, and build a brilliant future in a safe environment.
The relationship will continue to help Boys & Girls Clubs of America recruit and retain young members, as well as establish a Teen Mental Health First Aid programme. This innovative programme teaches high school students how to recognize, analyze, and respond to indicators of mental illness and substance abuse among their peers.
The collaboration was extended for another 20 months with an $800,000 contribution, bringing the Aaron's Foundation's total commitment to Boys & Girls Clubs of America to $10 million since 2015.
"Renewing our partnership with Boys & Girls Clubs of America was important to Aaron's because we can think of no better way to give deserving teens a safe space to respond and recover from the impact of the ongoing pandemic and reach their full potential," said Douglas Lindsay, CEO of The Aaron's Company.
Five new teen centre makeovers will be completed between 2022 and mid-2023 as a result of the renewal. Aaron's will also be a Gold Sponsor of the Boys & Girls Clubs of America's National Keystone Conference, which attracts thousands of adolescent leaders from throughout the country each summer.
TOP READS FOR THIS WEEK
⬆ Allbirds boosts inventories by 55% due to long lead times, high demand
💼 Playboy brings in Cardi B to help expand direct-to-consumer business
💣 Amazon vet hopes his company will become ‘the Warby Parker of caskets’
🤗 JAM Paper & Envelope and BIGNAME Commerce Merge to Offer Customers More Choice and Efficiency
💲The EVERY Co. grabs $175M as it cracks code on animal-free protein products
📌 Pinterest invests in creator tools with acquisition of video creation and editing app.
In need of a job? We’ve got plenty awaiting you!
CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.