#35 The Least Boring Weekly Newsletter
Good Morning readers!🌞
Hope you had a fantastic week so far!🥰
Youth climate activists have descended on the COP26 summit to demand an end to inaction, urging politicians and business leaders to do everything possible to meet the critical goal of limiting global warming to 1.5 degrees Celsius.
Excited to learn more or excited to learn more? Don’t worry! We are bringing to you our latest white paper on climate change and COP26 in our next edition! Hooray!!🥳
Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.
Alright, so let's get right to it!
📈 Biggest Consumer And Customer Experience Trends In 2022.
🤔 How D2C brands can make the most out of Influencer Marketing?
🤓 Memeology 101: Why is it important to your business?
🙎 BRAND of the week - GoodPop
📜 Top reads for this week
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
WHAT’S COOKING, HUH?
Biggest Consumer And Customer Experience Trends In 2022.
Consumer expectations are shifting at a quick pace in our world. As a result, if your company wants to continue to bring genuine value and solve problems for clients, you'll need to rethink your products and services to account for the massive shifts in the market.
#1 Digitization and growth of channels. 📈
According to a McKinsey global poll, the COVID-19 issue sped up the digitization of customer and supply chain interactions by three to four years in a matter of months. This means that companies must concentrate their efforts on improving digital-first interactions with customers.
#2 Product and service recognition is the process of determining whether or not a product or service exists.
Artificial intelligence and the internet of things are not going away any time soon. Both are now inseparably linked in our daily lives. Everything from refrigerators to cars to large industrial machines in factories uses this "cognification" of items. Almost everything can be turned smart.
#3 Subscriptions and servitization
This trend is all about shifting from a traditional business model in which customers buy a product or service as and when they need it to one in which they sign up to receive it regularly. Auto-renewals are handy for the customer, and they develop a stronger bond with the brands they enjoy.
#4 More immersive experiences
Today's consumers increasingly value experiences over material goods (especially among millennials, who value experiences over things 75 percent of the time). As a result, brands that want to remain relevant must transform the customer journey – whether online or offline – into a thoughtful, memorable experience.
#5 Conscious consumption 🍴
We've reached a tipping point in environmental awareness thanks to conscious consumption. With increased awareness comes a desire for more environmentally friendly and sustainable products. We are attempting to be conscious consumers, that is, to understand the broader impact of our purchases and, whenever possible, to choose more responsible alternatives.
#6 Personalization and micro-moments
People want to feel special in this age of hyperindividualism. Customers today are time-pressed and constantly bombarded with content, so they expect quick responses. The challenge (and opportunity) for businesses is to identify the precise moments when customers are looking for something specific (whether it's a product, information, or whatever) and then provide it to them quickly.
Reimagining your business to account for these trends requires courage, especially since it may necessitate cannibalizing your current business model. It also necessitates humility, the humility to examine other industries and identify what they do better.
But don't worry, you've got this..💪
Influencer Marketing - What is it and why is it important to your business?
Do you know what the term "Influencer" means? Isn't it obvious that the person who has the ability to influence others is an Influencer? (haha)😂
Influencer marketing involves an influential person working with a brand to promote something. The first form of influencer marketing was celebrity endorsements.
(FYI) More than two-thirds (67.9%) of U.S marketers used some form of influencer marketing this year. That’s expected to increase to 72.5% in 2022. Not convinced, influencer marketing can lead to real business results? Civic science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it.
Instagram remains the platform of choice for social influencers. 93% of U.S. marketers plan to use Instagram for their influencer campaigns in 2021. But keep an eye on TikTok.
Here’s how you can implement influencer marketing!
👉 Make a list of your objectives and KPI's 📄
Goals are the foundation of any good strategy. When it comes to influencer marketing, there are a variety of objectives you can set for your campaign.
👉 Recognize the influencer landscape.
Before pitching your brand to anyone, spend some time observing influencers and how they promote brands. This will ensure that you are more informed and have a greater impact on the influencer.
👉 Make contact with influencers. 👤
It's time to reach out to influencers. You should begin by looking to others in your industry. Not only will you learn who your competitors are collaborating with, but you'll also learn what size influencers they're aiming for. Then you can decide whether you want to look for people with a similar size following or not.
Here is why influencer marketing should be your Go-To Ecommerce strategy!
⬆️ Increases the visibility of your company
For a D2C business, brand awareness is critical — online customers are extremely picky and conduct lengthy research before purchasing a product, so having respected industry experts endorse your products is critical.
👫 Create a relationship with your audience that is based on trust.
Because consumers tend to believe online advertising is full of false claims, people have become considerably more cautious when making any purchase online, even on well-known sites. You can build a trusting relationship with your audience right now using influencer marketing.
🔍 Enhance your SEO rankings
Your SEO rankings will benefit from the traffic your influencers bring to your site in ways that paid ads simply cannot. But don't overlook the importance of content engagement
💸 Improves sales and conversions
Another benefit of influencer marketing is that when a well-known and trusted influencer endorses a product, people are more likely to assume it will be good, resulting in increased sales. This is a use case scenario that results in higher conversions while also benefiting the influencer because affiliate sales pay them.
It’s clear, influencer marketing is here to stay and also one of the most effective ways to drive social traffic to your website. The true benefits come from maintaining a long-term relationship with an influencer since this only serves to boost your partnership's reputation and authenticity, making your efforts more effective overall.
Mememology 101: Why is it important to your business?
Memes have become much more influential in people's lives. They are used to make people laugh, as inside jokes, and to create memories.
First, why should you incorporate memes into your marketing strategies?
#1 They're incredibly simple to make. People don't mind low-resolution DIY material as long as it's unique and interesting, and meme templates are widely available online.
#2 Customers will eventually lose interest as marketers run out of things to say. Make relatable memes to avoid this. It is more important than ever to communicate to build a relationship, and what better way to do so than with jokes, parodies, and puns?
Tap below to read more!
BRAND OF THE WEEK is…
GoodPop is an American brand of "all-natural" ice pops based in Austin, Texas. Its mission is to Do Good in communities across the United States. Over the years, GoodPop has collaborated with a plethora of nonprofits and organizations. The Pledge Good Foundation was born as a result of this!
GoodPop Frozen Pops is targeting a growing consumer segment frequenting the frozen novelties aisle in search of products that can serve as a permissible indulgent snack or treat.
GoodPop made the decision last year to transition its entire portfolio to plant-based formulations, swapping out dairy ingredients for a coconut cream base to update some of its core SKUs such as coffee and milk chocolate. Several new products were also introduced by the brand, including orange and cream and cookies and cream.
To support its transition to a 100 percent plant-based company, GoodPop updated its packaging with a new logo and banner in the brand's signature 'good day teal' colour.
The brand also allocated more packaging space on the back of the box to promote its 'pledge good' mission, in which the company donates to a variety of social causes.
In terms of overall company performance “emerging Austin, Texas-based brand experienced 50% growth in 2020 and will end 2021 with 50%+ growth ”Stated Rahul Shah COO and president of GoodPop.
This type of incremental growth has piqued the interest of retailers, who are making more room in their freezer sets for GoodPop and other better-for-you brands.
As the year 2022 approaches, Shah expressed confidence in the brand's market position and plans to expand distribution and introduce new product innovations.
“The good news is that regardless, people are seeing GoodPop as a permissible indulgence and plant-based alternative to some of the classic SKUs they’ve seen in the past” - Rahul Shah
TOP READS FOR THIS WEEK
🐊 Crocs, ThredUp partner on resale
👖 Centric Brands and WHP Global Partner to Acquire Joe’s Jeans
🔑 Direct-to-Consumer Might be the Key to Under Armour’s North American Turnaround
🧸 Macy’s Brings Back Toys 'R' Us To Gain Millennial Shoppers
👗 The Fair Cottage, a new platform for sustainable outdoor clothing supports the environment through the D2C model
👞 Skechers Reports Record-Breaking Sales, $1.6B Revenue in Third Quarter
🥼Cue Health launches direct-to-consumer virtual health platform
💸Walgreens to sell Hims & Hers personal care products in-store, online
In need of a job? We’ve got plenty awaiting you!
CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.
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