#33 The Least Boring Weekly Newsletter
Good Morning readers!🌞
May the lamps of Diwali brighten your life and Rangoli add more hues to your life. Have a Happy Diwali. 🪔
You're probably aware that Facebook has rebranded itself as Meta to better reflect its virtual-reality vision for the future, but Netizens are more curious about why there's BBQ sauce on Zuckerberg's bookshelves.😂
Did you hear about this, oh my god?🤯
Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.
Alright, so let's get right to it!
This newsletter is going to dive into :
💄 Millennials and Gen-Z Dominate International D2C Sales in Skin Care.
📝 How to Repurpose your Content?
👨💻 AOV – What is it and why is it important to your business?
🙎 BRAND of the week - Neutral
📜 Top reads for this week
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
WHAT’S COOKING, HUH?
What do you think Millennials and Gen Z do during the Pandemic? Duh, they shopped. They were driven by the discovery of unique products, social media marketing, and a desire to treat themselves.
Do you, however, have any idea? During the pandemic lockdowns, more than half of Millennials made online purchases from brands outside of their native nations.
The beauty business used to believe that its products were a too "high touch" to be found online. However, during the epidemic, the clean beauty movement, which is popular among Millennials, led to a tremendous spike in online skincare sales.
Do you know how large the beauty industry is?
It's expected to reach $716 billion by 2025, up from $483 billion in 2020 to $511 billion in 2021, and with an annual compounded growth rate of 4.75 percent worldwide. By 2027, it'll be worth $784.6 billion.
What you can't ignore is the quick expansion through digital media, as well as the enticement of more clients prepared to pay more for superior quality. Consumers in the Millennial and Gen Z generations have a voracious thirst for discovering new companies via social media.
Ulta and Sephora are the major vertical-specific companies, outside of superstores like Walmart and Target.
Variety has become the standard in recent years.
Make 50 shades of the foundation instead of just the dark ones and sell them online. Consumers want a more pleasant and equitable purchasing experience.
A whopping 29% of Millennials rely on their shopping decisions on media or online reviews. This establishes social evidence as crucial to Millennial loyalty and trust.
(Listen up, brands that are socially and digitally native. This is your opportunity to capitalize on market demand.)
Beauty items are the second-most-engaged product category on Instagram, Twitter, and Facebook.
The D2Cs introduce fresh ideas, while the legacies pass down knowledge.
Trends in the Cosmetics Industry to Keep an Eye on:
👉🏻 Utilize subscription-based services.
👉🏻 Open Pop-Up Stores to generate buzz and attract crowds of brand fans eager to check out things in real-time.
👉🏻 Embracing diversity is essential for the growth and servicing of all customers.
👉🏻 Nurture your social following and receive the rewards.
👉🏻 Maintain your lead by not looking back.
The brands that master these experiences will be the ones people choose.
HOW TO REPURPOSE YOUR CONTENT?
Does it get BOO-ring to come up with new ideas every holiday/week? Felt you weren’t able to create new content in this holiday season?
Repurpose your old content and make it brand new.
Here's how to repurpose your existing content to save time, reach a new audience, and get the most bang for your buck.
#Make a round-up post.
A round-up post is a ridiculously simple way to repurpose your content. All you have to do is collect a collection of your most popular posts and link to them in your new round-up post, simple right? Then, share the post with your email list and on social media.
#Make a short film out of a product post or a web page.
Again, you can show it as a use case, a use case is nothing but how a person uses a product. So when your customer has a visual of your product, they tend to purchase your product. You may then convert it into short films or videos and upload them to YouTube and other social platforms.
#Make a product-themed Pinterest board.
Creating specific Pinterest boards for your products can be another way to repurpose it, if your content is highly graphic. For example, your product images could develop a Pinterest board containing various photoshoot ideas.
Points to be added:
👉🏻 Testimonials and UGC can be reposted across Social Media Platforms especially TikTok, reels, and YouTube shorts.
👉🏻 If you have any podcasts, snippets of these can be edited and put across platforms.
👉🏻 If you have conducted any events/ webinars then again snippets of these can be posted on Tiktok etc etc.
👉🏻 Throwback Posts can be created for example “This Day That Year”.
AOV – WHAT IS IT AND WHY IS IT IMPORTANT TO YOUR BUSINESS?
Wouldn’t you like to know how to spike – up the Average order value of your E-commerce store? Well, let’s narrow it down!
What exactly is ‘Average order value?’
AOV is the average value of each order placed on your e-commerce business, as the name implies.
What exactly does that imply? So, let’s assume you generated $1500 last month(50 orders). When you divide the total sum by the number of orders – for example, 1500 divided by 50 – you get $30.
This indicates that any customer who places an order may expect to pay $30 on average. Your AOV, on the other hand, is $1500 if you have the same total order value but just 3 orders. Do you see the distinction?
Tap below to know more!
BRAND OF THE WEEK is…
What if something as simple as a glass of milk can be the solution, not the problem?
Neutral, the first carbon-neutral food company in the United States that is on a mission to radically reduce the carbon footprint of agriculture, for good.
It closed $4M seed funding to support its mission of implementing carbon reduction strategies through the production of its Neutral Milk.
Breakthrough Energy Ventures and Mark Cuban Companies, a sustainable investment firm, spearheaded the financing round. The funds will be utilized to expand the company across the United States and supply the milk to 500 Whole Foods locations.
Ann Radil, Head of Carbon Reduction at Neutral Foods, said, “Solutions to reduce agricultural greenhouse gas (GHG) emissions and increase sequestration on agricultural lands exist, but they’re expensive. We’re giving farmers the capital they need to adopt low- or non-emitting solutions.
This year we’re investing in family-owned farms in Oregon and Washington, reducing GHG emissions by changing what cows eat and how nutrients are managed. Over their lifetimes, these projects will avoid more than 3,200 metric tons of carbon dioxide equivalent from entering the atmosphere. Next year we’re tripling our investment in family-owned farms across the US, funding tactics that reduce operational emissions or increase long-term carbon storage in vegetation and soils.”
The funds will also be used to raise awareness about sustainability, test the brand, and make direct investments with farmers in carbon-reduction programmes.
TOP READS FOR THIS WEEK
👨💻 Microsoft’s Own Metaverse Is Coming, and It Will Have PowerPoint.
🖥 Microsoft partners with Shopify to help retailers expand their reach.
🛒 Walmart+ members get first dibs on Black Friday deals, which will start in early November.
🍱 RealEats secures over $16 Million in Series A Funding.
🪀 Trendy Baby-Toy Maker Lovevery Gets $800 Million Valuation.
🍩 Healthier doughnut brand Urban Legend secures £3m funding.
📦 GrubMarket Raises $145 Million Series E to Accelerate Profitable Growth.
🛒 D2C startup Wallmantra raises capital from Velocity.
In need of a job? We’ve got plenty awaiting you!
CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.
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