#26 The Least Boring Weekend Newsletter
Good Morning readers!🍼
Have you had a fantastic week thus far?🥳
Hooray! You've all been waiting for our second ebook, right? Here it is.
#2 EBOOK - THE FUTURE OF D2C BRANDS WITH CRYPTOCURRENCY AND NFTs.
Are brands embracing the potential of cryptocurrencies?
With major brands such as PayPal, Facebook, and Amazon backing the benefits of cryptocurrencies, is it time for mainstream brands to explore this emerging tech?
Any brand's survival hinges on its ability to engage with changing technology and trends.
“Digital currencies have the potential to increase inclusion and continued innovation in financial technology has the potential to drive economic growth.”
In the future, the payments giant will collaborate with authorities and partners to provide innovative crypto experiences for customers and grow the industry as a whole.
Beyond "surface level" PR operations, brands that leverage blockchain - the technology that supports cryptocurrencies and allows organizations to record data in a highly secure and fully verifiable manner - can make major improvements to their company.
With any new method of payment, of exchanging value and data, the existential questions emerge: Is this a fad or a trend?
NFTs provides a whole new revenue stream for businesses by allowing them to sell products entirely in digital form.
NFT technology, in a similar way, may provide a novel user experience while also increasing brand knowledge and attachment. NFT-based mobile advertising campaigns can be disseminated programmatically across a variety of digital channels.
Brands may employ NFT technology to give customers tailored gifts, vouchers, and more. Brands may monetize ads many times by turning them into NFTs; they can build equity through narrative and collecting assets, and they can generate buzz in the run-up to events and product launches by using early access tokens.
WHATS(h)APP, SOCIAL MEDIA?
People’s lives have become much more impacted by memes. They make people laugh, are utilized as inside jokes, and can be used to create memories. Haha, right?😅
(Questions that you might ask yourself)
First question, Why Should You Include Memes In Your Marketing Strategies?
(Because memes are important, duh! Just kidding, let’s move on😂)
#1 Memes allow you to build a community with your customers and help in interaction.
#2 Aids in brand recognition and growth over social media platforms.
#3 They are so easy to make. Meme templates are widely available online and people don’t mind low-resolution DIY material as long as it’s unique and interesting.
#4 Marketers will eventually run out of things to say, and customers will lose interest. To avoid that, MAKE RELATABLE MEMES. It becomes more important to communicate to create a relationship and what better way to do so than with jokes, parodies, and puns?
#5 The idea of having relevant or humorous content is that they appeal to a wide spectrum of people, improving your social engagement.
Next, How to use memes for your brand?
#1 The first and foremost thing, you can get a template online, but make sure to create Original memes. When you develop your memes, you help to establish a distinct image for your business, which promotes brand awareness.
#2 As previously said, including popular memes in your plan, will amplify the advantages. It demonstrates that you are up to date on current events and that you are an active member of the community. But remember to Put Your Spin on that Popular Meme.
#3 It’s imperative that you take advantage of a meme and make it relevant to your business as quickly as possible. It can help to stay active in meme communities.
#4 There is a thin line between being humorous and being offensive and if you cross it, it could backfire. Make sure you do your homework.
#5 Retweeting memes is a nice idea, but make sure what you're retweeting makes sense and fits your brand's personality.
TOP READS FOR THIS WEEK
🛍 JPMorgan, AB InBev, Mars Say Direct-to-Consumer and B2B Platforms Represent ‘The Future of Shopping’.
💄 Good Glamm Group acquires The Moms Co. for ₹500 crores.
🌸 Actor and entrepreneur Alia Bhatt has invested in Phool.co.
🍗 Meat startup Licious becomes the first Indian D2C unicorn with a $52 million fundraise.
🧣 Ananth Narayanan's Mensa Brands announces investments into 10 D2C brands.
💪🏻 D2C Athleisure Brand Truerevo Takes Innovation Route to Scale.
🪑 Office furniture brand Transteel raises Rs 4 Cr through Klub.
📄Textile firm Trident launches D2C e-commerce portal.
In need of a job? We’ve got plenty awaiting you!
CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.
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