#18 The Least Boring Weekly Newsletter
Good Morning readers! ☕
How are you all doing this supa-fyne morning? 😁
It's been a pretty short week, hasn't it? Well, we hope this edition covers your dose of surprise and content!
Almund's newsletter will let you in on all kinds of tips for D2C brands and "much much" more.
Alright, so let's get right to it!
This newsletter is going to dive into :
📜 Top reads for this week,
🌏 Feeling the supply chain squeeze?
👩🏻💻 Whats(h)app, social media?
🗝️ How does Facebook marketing, Instagram, and YouTube help DTC brands flourish?
⭐ BRAND of the week - ALLBIRDS
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
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TOP READS FOR THIS WEEK
🌏 Brilliant Earth joins IPO party
🤖 Private equity-backed haircare brand Olaplex files for IPO.
🏃 Hoka One One tests brick and mortar with first stores
🩳 Chewy sales leap 27% as it takes market share.
😴 Martha Stewart Wine Co. announces Brand Expansion.
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Working from home can be tedious at times, WE KNOW!
Beat the blues, Every Tuesday from 10:30 am to 12:30 pm EST, we work together virtually with members from the DTC community using the Pomodoro method.
Will you be joining us for our next space? Make a reservation here, and we'll see you on the other side!
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WHAT’S COOKING, HUH?
Feeling the supply chain squeeze?
Remember the 2020 Great Toilet Paper Shortage? Perhaps that was just the beginning. In August, the world's third-busiest port was closed for two weeks due to a covid outbreak. That means weeks of backlog for shipments all over the world, which will almost certainly lead to shortages and slowed economic activity during the holiday season.
It's terrifying stuff with no upside, but these shortages and the factors that cause them are a major challenge for the food tech industry. So, this week, we're delving into the enticing topic of supply chain disruption and what it means for entrepreneurs, investors, and eaters.
Major food distributors such as Sysco are reporting an increase in late deliveries and failure to get items on shelves and in professional kitchens, with one distributor reporting that nearly half of deliveries are arriving late, down from 10 percent in normal times.
Are you reading this newsletter while waiting for your meal/product? Is there a hiccup with your delivery? It's a difficult time all around, and we can expect some delayed product launches and, yes, higher consumer prices. With our supply chains as they are now, the only certainty is uncertainty. All aboard the supply chain shambles.
The entire world is experiencing severe labour shortages in key industries such as trucking, warehousing, and food processing. In Central Asia and Australia, there are 20% fewer truckers than are required. Despite high demand, there are still fewer truckers in the United States than there were before the pandemic. In the United Kingdom, Brexit has contributed to a 100,000-trucker shortage.
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WHATS(h)APP, SOCIAL MEDIA?
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How do Facebook marketing, Instagram, and YouTube help DTC brands flourish?
I bet you associate Facebook, Instagram, YouTube, and Twitter with networking, dull tik to videos, celebrity posts, and teenagers battling for followers as if it were the end of the world. How does one progress from there to making a living off of social media?
Tap below to know more 😁
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BRAND OF THE WEEK is…
Allbirds, the D2C darling, has officially filed for an IPO with theSecurities and Exchange Commission, following rumours of one. It intends to list its stock on the Nasdaq under the ticker "BIRD." Allbirds, like others in the D2C space, revealed net losses in the run-up to its IPO.
The brand's revenue increased to $219 million in 2020, up from $194 million the previous year, but its net loss increased during the same time period, from $14.5 million in 2019 to $25.9 million in 2020.
Allbirds described its IPO as "the first sustainable public equity offering" in its SEC filing, and boasted that its footwear has a 30 percent lower carbon footprint than a standard pair of sneakers.
The company said its supply chain has been carbon neutral since 2019. Allbirds also highlighted its status as a public benefit corporation in the filing, noting that its "duty to balance a variety of interests may result in actions that do not maximize stockholder value."
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In need of a job? We've got plenty awaiting you!
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CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.
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