#17 The Least Boring Weekly Newsletter
Good Morning readers! 🕦
How are you all doing this supa-fyne morning? 😁
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Now we have Almund's newsletter which will let you in on all kinds of tips for D2C brands and "much much" more.
Alright, so let's get right to it!
This newsletter is going to dive into :
📜 Top reads for this week,
🌏 Facebook Horizon - A New Virtual Reality World
👩🏻💻 Whats(h)app, social media?
🗝️ How does a Direct To Consumer (D2C) business give you a ticket to more opportunities? Why should you sell it?
📊 AD Trends in 2021
⭐ BRAND of the week - WARBY PARKER
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
TOP READS FOR THIS WEEK
🚗 Automobile dealers' body wants exit regulation for foreign auto manufacturers.
🍫 Smyttenraises $6 million in Series A funding led by Fireside Ventures.
👶🏻 FirstCry’s Thrasio-style venture GlobalBees acquiresD2C startup ‘andMe’.
👕 Bewakoof, on Fast Track to Clock Rs, 2,000cr sales by 2025.
🚛 Delhivery acquires Spoton to strengthen B2B capabilities.
🛴 Accelerator, Marwari Catalysts invites EdTech and D2C startups for its upcoming 2 cohorts.
💉 Covid boosted the adoption of digital-first consumer brands.
WHAT’S COOKING, HUH?
“It is a virtual reality, an online video game with an integrated game creation system developed and published by Facebook, Inc. for Microsoft Windows and Oculus Quest 2. It is currently in an invite-only beta phase.”
In Facebook Horizon, you can explore what inspires you, connect with people from all over the world and meet up for fun challenges. Anyone can dream, design, and create in Horizon.
The game may be played with an Oculus Rift (S) or Oculus Quest (2) virtual reality headset and uses full 3D motion via the motion capture system of the headset and two hand-held motion controllers, which are required to interact with objects in the game.
In Horizon, you'll be able to create an avatar that, bizarrely, won't have any legs. You can then use portals (or "telepods") to make your way to public spaces such as a town square. Horizon will offer exploration and games, along with ways to build communities through groups and events.
"Everyone will have the power to build new worlds and activities, from tropical hangout spots to interactive action arenas, all from scratch -- no previous coding experience needed”, Oculus stated.
WHATS(h)APP, SOCIAL MEDIA?
How does a Direct To Consumer (D2C) business give you a ticket to more opportunities? Why should you sell it?
Remember a time when your parents would always say to either pursue becoming a doctor or an engineer or maybe strive for other opportunities? Has that happened to you? Have they said, “Follow your dreams“?
Your dream can be one of many. You have many opportunities lining up for you when you choose to own your own path. Developing a D2C brand from scratch requires a lot of hard work and entrepreneurship skills, to begin with.
Choosing D2C is the smart way of doing business amidst the different target groups at hand. When we speak of D2C brands, you can provide any number of products to your customers and you can extend your business on various platforms.
Tap below to know more 😁
AD Trends in 2021
GWI recently surveyed >4000 U.S. and UK internet users to know how consumers might describe different ad types. Curious to know? Here you go!
Social Media Ads
The highest percentage of respondents (31%) described Social Media Ads as ‘excessive’.
The lowest percentage (9%) described it as ‘diverse’.
The highest percentage of respondents (34%) described TV Ads as ‘entertaining’.
The lowest percentage (8%) described it as ‘personalized’.
The highest percentage of respondents (32%) described Website Ads as ‘excessive’.
For the lowest percentage, it was a tie between ‘diverse’ and ‘memorable’ at 9% each.
The highest percentage of respondents (32%) described Email Campaigns as ‘excessive’.
For the lowest percentage, it was a tie between ‘diverse’, ‘funny’ and ‘memorable’ at 6% each.
BRAND OF THE WEEK is…
Warby Parker was among the first direct-to-consumer brands to enter the market and act as a disruptor to the industry.
High marketing and advertising costs associated with acquiring customers are often a factor hindering many D2C brands from reaching profitability. To combat this, many turn to stores to serve as an alternative marketing channel.
Warby Parker on 24th August 2021 filed papers with the Securities and Exchange Commission to go public via a direct listing on the New York Stock Exchange under the ticker symbol "WRBY”.
In the S-1 filing, the D2C eyewear brand revealed that in the six months ended June 30, its net revenue was $270.5 million, up 53% from the same period last year.
Warby Parker’s filing also comes as more brands pursue public offerings through means other than initial public offerings.
In need of a job? We've got plenty awaiting you!
CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.
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