#13 The Least Boring Weekly Newsletter
Good Morning readers! π
We know it's been a while, however, we hope that you have had a SPECTACULAR week!
Almund's newsletter will let you in on all kinds of tips for D2C brands and "much much" more.Β
Alright, so let's get right to it!Β
This newsletter is going to dive into :
π Top reads for this week,
π Why are D2C brands eyeing the offline path after tapping online channels?
βοΈ Why you need to work on building your brand credibility,
β BRAND of the week - SPOT
π©π»βπΌ Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
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TOP READS FOR THIS WEEK
ππ» Health and Wellness Brand Gaia Launches D2C Platform.
π€ Revenue-based growth capital provider Ritmo raises β¬13.8 million.
π Blenders Eyewear launches in the UK and Ireland.
πΉ UK's Bloom & Wild raises further Β£50M funding and acquires French rival Bergamotte.
π± Mohalla Tech raises $145 mn, Nium secures $200 mn in Series D, Cashify buys UniShop.
πΈ Tiger in talks to back months-old Mensa brands at $400 million valuation
π©βπ€ Amazon-backed Indian D2C beauty brand MyGlamm raises $71 million.
π Dukaan launches social commerce platform, partners with D2C brand Bewakoof.
Β π₯« FMCG players reap profits with the D2C channel.
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WHATβS HAPPENING IN THE D2C WORLD?
Why are D2C brands eyeing the offline path after tapping online channels?
According to YOURSTORY, "After reaching out directly to consumers amid the pandemic, D2C brands are eyeing a phygital approach. The idea is to build an offline presence to increase penetration and volumes, reduce customer acquisition costs, and grow sales".
The "phygital" way is something that plenty of brands are looking forward to adopting. It's a combination of the online and offline selling base. Many brands are looking into expanding into this new wave of business.Β
Sugar Cosmetics earned $1.3 Mn in FY 2020. They have big plans to expand their retail presence. From 150 stores, Oziva now has around 350 stores which have risen only during the past two months.Β
Archana Jahagirdar, Managing Partner, Rukam Capital says, βIn India, the majority of the population still shops through physical stores. Online is a great channel for sales, especially now as more people are shopping online. But selling through retail has its own benefits and scaling the brand becomes easier."
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Why do you need to work on building your brand credibility
Being an entrepreneur isnβt as rosy as it sounds. Itβs pretty complicated as you set foot into this whole wide range of DTC businesses with very little to start up from.Β
Setting yourself apart from your competitors is probably your endgame, but to do so, you probably have to deep dive into strategies that make your brand look authentic, original, and credible.Β
Well, where thereβs a will, thereβs away. Once youβve gained trust, maintaining it, however, is the task.
Tap below to know more π
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BRAND OF THE WEEK isβ¦
SPOT !!
Spotprovides an on-demand injury insurance product that can act as a major complement to traditional health insurance. The US still suffers a massive healthcare crisis and there are approximately 30 million people who belong to the have-nots.Β
Maria Goy, Founder of Spot says, βEvery major market was disrupted by some change of distribution, like Netflix and Airbnb. We are setting the foundation to drive change and the distribution of insurance.β
The customized injury insurance policies that delve into both D2C and other strategic partnerships is a business model adopted by Spot.Β
βWe are focusing on bringing additional products that fill in holes and gaps in insurance and provide more education to the market. We are getting requests for alternative coverage. For example, people would rather have acupuncture instead of surgery, which is not easy for a typical policy. Ultimately, our big mission is how to create a community within our customers and drive engagement," says Goy.Β
The D2C model shows the company's policies in 42 states!!
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In need of aΒ job? We've got plenty awaiting you!
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CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.
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