#12 The Least Boring Weekly Newsletter
Good Morning readers!🦉
Are you well rested for today? 😴
If not, think of this newsletter as a wake up call to get brief updates in the D2C space !
Now, are you aware that @Google Calendar is debuting a new feature? They pertain to the "deals related to your search."
Wondering how this works? 🤔
Commencing in October, the US searches will present deals that relate to seasonal milestones.
For instance, when an individual types in "Black Friday," he'll be able to just swipe through and find out the highest-ranked deals for gigantic retail sales. Isn't that epic? 😵
PLUS
Google is going to add two new features to the best-sellers report to help with purchasing decisions. They are namely : Historical Best-Seller Data and Relative Demand insights.
Almund's newsletter will let you in on all kinds of tips for D2C brands and "much much" more.
Alright, so let's get right to it!
This newsletter is going to dive into :
📖 Top reads for this week,
🌍 What can you learn from disruptive D2C brands?
⁉️ Customer retention – an easy hack to boost your profits,
🥳 BRAND of the week - G.O.A.T BRAND LABS
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
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TOP READS FOR THIS WEEK
👶🏻 Little Spoon Raises Another $44M for its D2C Baby and Children’s Food Brand.
👟 Prabhdeep Bedi joins Puma India as director and head of D2C e-commerce.
👩🏼💼 Okendo raises $5.3M to help DTC brands ween themselves off of Big Tech customer data.
🥫 ITC plans to upgrade e-store as it competes with FMCG giants and D2C brands to win online shoppers.
👠 Premium Footwear Brand 'Hevias' Brings Quality and Innovation back to D2C E-commerce.
💆🏻 D2C personal care brand Beco raises Rs 4 cr seed led by Climate Angels Fund.
💄 D2C Brand Pilgrim is Bringing Global BeautyPractices to India.
🥦 D2C Vegan Lifestyle Brand Zouk Aims Expansion in Indian and Global Markets.
🧴Mamaearth valued at $730 million as Sofina leads $50 million funding.
💵 D2C eCommerce Platform GlobalBees Notches $150M Series A.
🚲 Digitally Connected Bikers Drive Harley’s New D2C Sales Effort.
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WHAT’S HAPPENING IN THE D2C WORLD?
What can you learn from disruptive D2C brands?
D2C being the new normal that it is for everyone right now, is indeed followed by a couple of disadvantages. However the D2C US sales are expected to boom by at least 15.9% in 2021. It's hoping to cross at least $175 billion by 2023, according to their estimates.
Source: emarketer
The positioning and strategy, brand messaging, marketing, and pricing is controllable when a person gets involved in a D2C business model. People receive a lot of customer data as well when they engage with them directly. They are able to create wonders using the information on hand to improve their product and modify or personalise it in a way that is preferred by their customers.
There are many parameters to follow while developing a D2C brand. Hyperfocus, customer-first approach, recurring revenue friendly model, and a determined understanding of social media are some of the key points to keep in mind. “Digital transformation, instituting the right organizational setup, a willingness to cannibalize existing revenue streams, and managing relationships with wary third-party retail partners'', are some of the downsides that will be delved into.
There's a lot of attention paid onto D2C brands now as compared to before due to the pandemic. People are investing into businesses and are making a fortune making their own product. Good and bad go hand in hand, don't they?
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Customer retention – an easy hack to boost your profits
Indulging in a DTC business, you may have issues retaining your customers. “They were interested, but where did we go wrong?”, “We had them until we sold our product, but they seem to have vanished, where to?”
These are common notions concerning the DTC brands that don’t carefully analyze their metrics of post-sales. Now, we know that many of you are reading this blog to know why you need to focus on customer retention and how it impacts your business…
Tap below to know more 😁
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BRAND OF THE WEEK is…
This company has closed a $36 million funding round by Thrasio-style venture of former Flipkart executive Rishi Vasudev. Tiger Global, a New York based investment firm financed the funding. Many other Walmart owned Flipkart ventures participated as well, such as US-based Mayfield, Nordstar Partners and Better Capital.
According to the Economic Times, “Goat Brand Labs is expected to acquire lifestyle brands and help them grow online, similar to Thrasio. The US-based company is the world’s largest acquirer of third-party private label businesses on Amazon.com”.
Vasudev claims that Goat Brand Labs would fuel exponential growth of direct-to-consumer (D2C) brands across all channels, marketplaces, any brand’s e-commerce platforms, offline retail and global markets by “providing them a tech-enabled platform for end-to-end integration replete with deep digital marketing expertise”.
“The potential of the D2C market in India will only continue to grow and Goat Brand Labs is well positioned to effectively tap this, while helping brands scale”, said Scott Shleifer, partner at Tiger Global.
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In need of a job? We've got plenty awaiting you!
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CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.
