#11 The Least Boring Weekly Newsletter

almund

Jul 21, 2021

Good Morning readers!🌈

How are you all doing this supa-fyne morning? 😁

It's been a pretty short week, hasn't it? Well, we hope this edition covers your dose of surprise and content!

Almund's newsletter will let you in on all kinds of tips for D2C brands and "much much" more.

Alright, so let's get right to it!

This newsletter is going to dive into :

📖 Top reads for this week,

🌍 Americans spent $621 billion at retail stores in June. How come?

⁉️ Perks of having a subscription in a D2C business model,

🥳 BRAND of the week - BELLA VITA ORGANIC

👩🏻‍💼 Plenty of jobs awaiting you!

So, scroll down already to THE VERY END & read up on what's yet to come your way!

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TOP READS FOR THIS WEEK

🏷️ Chinese Ecommerce Platform Shein To Make Comeback In India As A Seller On Amazon.

🛍️ Industry bigwigs on a shopping spree for internet-based companies.

🥫 Marico steps up D2C game; retailers association appeals to Maharashtra govt to reopen malls.

📽️ Swirl Launches Live Video Shopping for D2C & Retail brands.

🏍️ Droom founder, his family office to invest in 10-12 startups.

👝 D2C nutrition brand Oziva introduces small packs as it expands its retail presence.

🤑 Shipway, a D2C enabler, launches the self-service returns and refunds management system for e-commerce brands.

🤔 This Gurugram startup offers a one-stop solution for all eCommerce operations.

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WHAT’S HAPPENING IN THE D2C WORLD?

Americans spent $621 billion at retail stores in June, a surprise increase from May.

The US economy is a majority of a consumer economy, with plenty of personal consumption resulting in about two-thirds of the nation's GDP. The Census Bureau's monthly predictions of retail and food services spending give a very helpful indicator for how that important part of the economy is managing.

The retail sales sky-rocketed during the early pandemic but later went down. But once again, they've hit a high mark due to the demand made by various consumers, as the economy has reopened. Various government stimulus packages aid in supporting various American individuals' incomes.

According to BusinessInsider, "Spending at auto dealers and parts stores dropped 2.0% over the month, and the Bureau noted that retail and food services sales outside of cars increased a full 1.3% between May and June. Americans seem to be getting ready to go out into the world more often. Spending at clothing stores increased 2.6% over the month to a seasonally-adjusted total of $25.8 billion, and spending at restaurants and bars rose 2.3% to $70.6 billion."

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Perks of having a subscription in a D2C business model

The Covid-19 pandemic has affected all kinds of business models on a huge scale. It’s pretty sad, right? But let’s look at the bright side of this mishap.

Subscriptions. What’s the big deal about this? Why do people subscribe to a brand? What good do subscriptions provide to you and your customers? Ever thought about whether it would be a boon for your D2C brand?

Subscriptions have helped SO MUCH during this pandemic that people feel secure even having subscribed.

Tap below to know more 😁

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BRAND OF THE WEEK is…

BELLA VITA ORGANIC !!

This D2C personal care brand raised $10 million series A funding from Atlanta Capital on Tuesday.

Aakash Anand, the founder of Bella Vita Organic, said, “This investment will further help us scale our brand and product offerings …." Bella Vita was assembled in 2018 which launched 4 major products in the face care range. Now, they have over 55 products which are inclusive of essential oils and a variety of fragrances.

According to the Mint, Bella Vita Organic claimed that it is aiming to cross $13.9 million in annualized revenue run rate within three years of its operations. Apart from its app and website, the brand sells on Amazon, Nykaa, Flipkart, Purplle, and other key marketplaces.